Digital Marketing / Internet marketing / Online Marketing are amongst the most used terms of the profession today. However, it is sadly just a several jargon for most of people who hear it and use it to convey their thoughts. What exactly is digital marketing and what part of it important for today’s business participant? We’re here to break it down you r in the simplest words possible.
Online Marketing is simply marketing of your product or service onto digital platforms so as to hold onto your loyal consumers as well as increase your reach to new potential target audience immediately.
That is it. That is what Online marketing must be. There are some further questions call for attention to solve your confusion; such as:
Is digital marketing the same as social media marketing?
The answer is yes. Digital / Internet marketing is often a wider concept as compared to social media marketing in the sense that, all interpersonal networking platforms are available digitally i.e. via the internet. However, there are other platforms that fit in digital marketing other than social media traffic generation.
What are the concepts and platforms of digital advertising?
The search engines that we use to search our queries and requirements are in themselves a humongous platform for online web. This concept is called “Search Engine Marketing” or Sem.
Search Engine Marketing is marketing of the product on motors like google such as Google and Bing by Yahoo. This platform is of utmost importance for businesses that are into a B2B industry.
Another concept that comes under the wing of digital marketing is “Search Engine Optimization” or Web site. Search Engine Optimization is a connected with developing your website’s content in a way that allows the search engine’s algorithm to crawl and test out your website efficiently. This is often a way to get higher rankings associated with search results along the search engine; helping us to possess a better hand at SEM.
SEO is a primary necessity of any and every webmaster as it aids you stand out on the list of sea of websites we see recently.
Social Media Marketing is a concept that comprises of campaigns designed to trade your product or service on social sites platforms such as Facebook, Twitter, YouTube, LinkedIn, etc. SMM is a great tool when it comes to products that have a B2C segment.
There is a useful concept called Re-marketing in Internet marketing which enables us to reach to be able to the potential consumer base multiple nights. It can be seen as as soon as the consumer on various platforms, websites and showing your personalized ad copy all of them so as support keep reminding them relating to visit to price of running.
This also enables us to run on another factor called Consumer Lifetime Value wherein we can increase our reach to existing customers and improve our ROI from these consumers through various practices such as Email Marketing, Re-marketing, Paid Ad campaigns, RSS Feeds and a lot more.
However, for a big digital / Promoting experience, a campaign needs to be developed using all the above mentioned platforms.
Power Marketing Group Consultants Sydney – Strategy Social Internet & Content
304 George St, Sydney NSW 2000, Australia
+61 422 967 771